Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear...

Aren't Christians Supposed to Be the Loving Ones? Whether it's the news, social media, or well-intentioned friends, we're told daily to fear "others." We fear strangers, neighbors, the other side of the aisle, even those who parent differently. And when we're confronted with something that scares us, our brain sees only two options: Attack or Avoid. But either way, polarization intensifies. What if you could defy your own instincts and choose a third...

"From the Sierras to the Adirondacks and the Everglades, from remote wildernesses to public campgrounds and RV meccas, Dan White travels across America, searching through its history and landscapes to tell the story of how camping took hold of the national imagination and evolved alongside a changing country. Whether he has sought out the quietest place in the continental United States, gone on safari in California, or joined a girls-only adventure...